If you sign up for their mailing list, you'll get cute updates that start out, "Dear Lolita-chan" XD
It's not 100% correct English but you can figure out enough of what's going on to order. They tend to not have stuff that fits most non-Japanese though.
Oh, an interesting sidenote to this. There was an article on that site about the importance of wearing bloomers with big fluffy skirts so that you don't mess up the look of the outfit. Well... They meant to say that at least. What they did say was, "A lot of Lolita-chan do not wear bloomers and get screwed up skirt! Please protect yourself!" LMFAO! Someone must have told them though because a few days later they changed the wording around a bit XD